Each year, many public health agencies and stakeholders launch health promotion campaigns without taking the time to gain important insights about the target audience. Learn how research into a target audience can strengthen your ability to communicate effectively to its members. This session will acquaint participants with high- and low-cost research tools for gaining insights about an audience.
Learn how oral health professionals and advocates can use stories in their talks and presentations to illustrate the impact of poor health outcomes, deepen the public’s understanding and inspire advocacy. This session will walk through the key elements of a good story.
The amount of oral health data continues to grow, but are we using and translating it ways that educate and inspire action? Learn how to choose and present oral health data to enhance lay audiences’ understanding and influence policymakers. This session will share best practices for data that can strengthen your presentations, reports and web content.
Social media reflects the power of social networks in shaping our health attitudes and behaviors. This session will begin by exploring some common myths about social media. We will explore how these platforms shape attitudes and behaviors, and this session will recommend 6 ways to build your social media presence — and, by doing so, raise the visibility of oral health.
Misinformation about fluoride circulates widely online and through social media. This can confuse or mislead people about the benefits and safety of fluoride and, in particular, water fluoridation. This webinar introduces the 5 C’s of Effective Communication about fluoride. Whether your interest is to enhance patients’ knowledge or your community’s awareness, this session will offer helpful communication tips.
Access to information via the internet has dramatically changed the dynamics of health information and has amplified the spread of misinformation. This lecture will provide specific examples to illustrate the process of building data-driven, evidence-based health communication campaigns. Lessons learned from the Texas Fluoridation Campaign will be discussed and how these lessons can be implemented to help us communicate with our patients more effectively.
Texas Oral Health Coalition
Nationally Approved PACE Program Provider for FAGD/MAGD credit.
Approval does not imply acceptance by any regulatory authority or AGD endorsement.
7/1/2019 to 6/30/2021.
Provider ID# 346144